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1. What does the abbreviation PPC stand for?

Points Per Click
Pay Per Click
Paid Placement Cost
Paid Points Calculator

2. SEM Stands For.....

Search Engine Marketing
Marketing Search Engines
Search Engine Moving
All of the Above

3. What is a SERP ?

The number in which we rank for a given term is SERP
It is the page rank of a website
It is nothing but the number of links towards us
The number of links given to other sites from our site

3. What is meant by “Google bombing”?

Submitting the site again and again in order to include it in Google's index.
Extensively using the word “Google” on your pages in order to get high rankings with Google.
Multiple sites linking to the same site, with the same anchor text in order to get high ranking for the keyword in the anchor text.
None of the above

5. Why do we prefer a good ranking in google ?

Almost 70% of the world wide users search in Google
Google is known as SEO
Google is the only option
Google is well known Search Engine

6. When do you apply for re inclusion in a search engine's index?

When you have changed your hosting provider and the IP address of your site.
When you are not happy with your current ratings.
After you have been banned from the search engine for black hat practices and you have corrected your wrong doings.
When you have made changes to your web site.

7. Which of the options below is the best way to select the keywords to optimize for a website?

Write a list of the keywords that come to your mind and optimize for at least 3 of them.
See in Overture which of the keywords that are related to your site had most searches recently and optimize for them.
Use a tool to determine the theme of your site.
None of the above

8. You have just launched a new site. Unfortunately, nobody visits it, even search engines' spiders don't notice it. What can you do for its SEO success? Check all that apply.

Get some fancy fonts for the titles and headings.
Get some free links from the greatest hacker sites because back links always boost rankings.
Add gorgeous Flash movies to the site.
Submit the URL of the site to search engines and search directories.

9. What are “supplemental results”?

Listings that do not have all the keywords in them.
Paid listings that appear for a particular keyword.
Filtered results that are similar to the ones already shown.
Additional search results that will be served on your request.

10. Keyword proximity means

Measures the distance between two keywords in the text.
identifies how difficult it would be to rank well for a particular keyword.
is the same as keyword density but is preferred by some SEO experts.
describes the percentage of occurrence for particular keywords on a given page.

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